URL Shortener
In production · Procellari

Short links with real analytics

Turn any URL into a short link you control. See clicks by day, deactivate a link in one click, set an expiry for a campaign, export a QR code for print.

Custom slugs, bulk import, team workspaces, REST API. We use the same stack patterns here that we bring to client work — fast redirects, observable infra, no magic.

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Create links

Custom slugs, your domain, CSV import when marketing sends a list of fifty URLs.

Track clicks

Per-link stats, geography, exportable reports — enough to answer "did this campaign work?"

Control lifecycle

Kill a compromised link immediately. Expire old campaigns. Audit who changed what.

Why we built it

Every link shortener we tried broke in some small, annoying way once we used it for real work: a slug that couldn't be renamed after a typo, click counts that lagged a day behind, an expiry feature locked behind an enterprise tier we didn't need. Link sharing over SMS and email kept failing in the same predictable spots — long URLs got truncated by carriers, tracking parameters got stripped by email clients, and nobody could tell which channel actually drove a click.

So we built the version we wanted to use. It's not a demo product built to be screenshotted — it's the tool our own team opens every week to ship a campaign link, hand a client a tracked URL, or print a QR code for a conference booth.

How it's built

The redirect path is kept separate from everything else: a lookup and a 301, nothing blocking in between. Click logging happens asynchronously after the redirect fires, so an analytics hiccup never slows down the actual link. Slugs, expiry rules, and workspace permissions live behind a small REST API — the same API we hand to clients when they want to wire link creation into their own tools instead of using our dashboard.

Want something
similar built?

We take on internal tools and customer-facing products with the same discipline we used here.

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